When exploring concepts for my clothing-brand project, I wanted to design something for the Valentine's Day season coming up around that time, Valentine's Day is always a holiday I've liked for all its facets, the romantic flair to the clearance-chocolates.
It's a beautiful holiday for love that takes place within the same month of my own Birthday.
It's a beautiful holiday for love that takes place within the same month of my own Birthday.
The idea of "self love" "self care" being so prominent on my mind and on my social-feeds, I decided to create a simple type-graphic design,
playing with font-accents, and Valentine's Day color-combinations.
I campaigned the idea as:
playing with font-accents, and Valentine's Day color-combinations.
I campaigned the idea as:
"Self Love is the Best Love, everyday, all the time, whether you're single or taken."
I wanted to get the idea across that self love is truly an important element in one's well-being, with or without having a "valentine,"
it's a series to show love and solidarity for the "galentines"/single-bro's,
but also a gentle-reminder for any person in any situation.
but also a gentle-reminder for any person in any situation.
I designed, sourced material, screen-printed, photographed, edit/retouch, and created any necessary marketing/listing material. Everything was done by me from start-to-finish,
and it's one of the things I'm very proud of to this date!
and it's one of the things I'm very proud of to this date!
This page has some additional photos from my official release photos, as-well as some behind-the-scene photos, showing my experimentation of the placement for the graphics, as well as mid-production (a freshly screen-printed sweatshirt folded up under the screen-print, and a pile of folded up printed tops that finished drying).
